Founded in 1987, Student Monitor provides syndicated and custom market research services focused exclusively on the college student market.
Student Monitor's mission is to serve the market intelligence
and research needs of those targeting college students as a
consumer group or for recruitment purposes.
For more than twenty years, Student Monitor has leveraged its
resources and expertise in support of the college market goals
and objectives of Fortune 500 companies, federal and state
agencies, as well as the non-profit sector.
- Lifestyle & Media provides a comprehensive
understanding of how students interact with virtually every
form of media, students' consumer behavior, purchasing
patterns, their attitudes, concerns and plans.
- Financial Services examines the Financial Services needs
of college students including Personal Banking (checking
and savings accounts), Student Loans, Credit cards and
other Financial Services products (investments, insurance,
- Telecom examines student’s interaction with communications
hardware and equipment, long distance and local calling
habits and behavior, and cellular ownership and use.
- Computing & The Internet details what computer hardware
and software students own, use and plan to purchase. The
study examines in depth what students are doing on the
Internet, how frequently, and why.
- Recruitment examines the transition from full-time undergraduate
college student to full-time employment to include the
role of internships, the campus Career Center, the job
search process and student expectations related to compensation,
benefits and career growth.