Financial Services

For more than twenty years, Student Monitor's principals have examined the young adult segment, with special emphasis on the 18-29 year olds who can be found on college campuses now or are recent graduates.

The Financial Services needs of the college student market include;

  • Personal Banking (checking and savings accounts)
  • Credit cards, Debit cards and ATM cards
  • Other Financial Services products _(investments, insurance, etc.)
  • Student Loans


Included among the findings of this edition of the Student Monitor Financial Services Study are; student ownership of various products, how these products are acquired by students, and how students use/and interact with these products.

This edition also includes a special section devoted exclusively to the highly publicized and heavily consumed student loan category.