For more than twenty years, Student Monitor's
principals have examined the young adult segment, with special
emphasis on the 18-29 year olds who can be found on college
campuses now or are recent graduates.
The Financial Services needs of the college student market
Personal Banking (checking and savings accounts)
Credit cards, Debit cards and ATM cards
Other Financial Services products _(investments,
Included among the findings of this edition
of the Student Monitor Financial Services Study are; student
ownership of various products, how these products are acquired
by students, and how students use/and interact with these products.
This edition also includes a special section devoted exclusively
to the highly publicized and heavily consumed student loan