If you're a part of the Computing or Internet-related
industries, you probably already know that college students
are one of the most computer literate and Internet active segments
These students have the skills, curiosity and resources to
take full advantage of the benefits of personal computing and
the Internet. In fact, personal computing is without question
an integral element of student lifestyle.
Hardware manufacturers, software publishers (as well as marketers
using the www as a marketing tool to reach students) should
take special notice of this consumer segment . . . and not
take it for granted.
Computing & The Internet details what computer
hardware and software students own, use and plan to purchase.
The study also looks at the incidence of unlicensed downloading
as well as a comprehensive list of online and digital activities.
The campus is clearly the hub of student computing.
The study also examines what resources are made available to
students and what influence colleges and universities have
on student preferences.