To college students, TELECOM means . . .

• Communications hardware
• Local and long distance telephone service
• Cellular/wireless service

To Telecom industry marketers, college students represent a $3 billion consumer group.

All students are not created equal. The Student Monitor Telecom study examines in detail how a student's residency influences their communication behavior, the types of calls made and other behavorial and attitudinal practices.

Cellular service is "In" among students. The study examines what students know and don't know about their options, why they choose a provider and how much students' spend.