To college students, TELECOM
means . . .
- Communications hardware
- Local and long distance telephone service
- Cellular/wireless service
To Telecom industry
marketers, college students represent a $3 billion consumer
All students are not created equal. The Student
Monitor Telecom study examines in detail how a student's residency
influences their communication behavior, the types of calls
made and other behavorial and attitudinal practices.
Cellular service is "In" among students. The study
examines what students know and don't know about their options,
why they choose a provider and how much students' spend.