For more than twenty years, Student Monitor
has examined the young adult segment, with special emphasis
on the 18-29 year olds who can be found on college campuses
now or are recent graduates.
These current and former students should be seen as the "leading
edge" of the younger adult market. This is because the
young adults who have attended or graduated from college are
the most attractive consumers in the 18-29 segment, and represent
the young adults with the best career prospects, highest spending
power, highest consumption of media, and highest usage of premium
products and of financial services.
They are the most likely to be involved in
their community, to give charity, to do volunteer work and
to vote. Their high comfort level and extensive experience
with technology mean that they are also among the earliest
adopters (and purchasers) of new technologies and electronics
College students and college-educated adults
are the upscale consumers most major marketers chase. Our
goal is to help our subscribers understand young adults'
needs and interests, and help them begin building a long-term
relationship with their best customers. Why wait? (*It's
also the rationale for your brand's college marketing efforts)