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Student Monitor conducts six national
studies each year among full-time undergraduates at four-year
colleges and universities. Our sample of 100 campuses is carefully
designed to be representative of the total universe of more
than 6 million full-time undergraduates. Our syndicated studies
are conducted using in-person, on-campus, one-on-one intercepts
by professional interviewers. The sample size is 1,200 per
study. Each interview takes about fifty-five minutes to complete.
Our syndicated studies include:
The Lifestyle & Media Study is fielded twice each year
and is our base study. It covers students' attitudes, activities,
leisure and media choices. This study is relevant to all college-oriented
marketers who want to understand campus life. It is used for
everything from developing media and creative strategies to
finding out how students spend their time...and where. We examine
what's in on campus, students' favorites, feelings about the
future, career plans and strategies, their purchase activities
and locations, and much more. We also track the activities
and attitudes of heavy www users to capture the impact of new
technologies on campus.
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Lifestyle & Media questions about media. The Lifestyle & Media
Study media section is the only ongoing, comprehensive study
of students' media preferences, activities and attitudes.
It covers time spent with broadcast, favorite TV shows, cable
viewing, activities while watching TV or listening to the
radio, location of viewing, and more. We examine magazines,
national newspapers, college newspapers, and college-specific
publications
Industry-specific category studies_Free-stranding studies that
examine key categories in depth. Current category studies include
Recruitment, Telecom, Financial Services and Computing & The
Internet.
Customization options While these are syndicated studies,
we do offer limited space on a first-come-first-served basis,
for confidential "tack-on" questions. This is a
cost-efficient way to explore issues of particular importance
to your business.
Additional services: Student
Monitor's comprehensive services don't stop with our syndicated
reports - our job's not done until we present the information.
We visit clients to discuss all studies and integrate the
findings into their business. We are also available for telephone
consultations as issues arise. Call us any time: we'll help
you get your college program up and running, and keep it
on track.
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