Student Monitor is the nationally
recognized, leading research service specifically targeting
the college market. We are best known for our syndicated studies,
both our Lifestyle and Media study and industry specific category
studies. However, Student Monitor also possesses deep experience
in custom research and consulting, and has helped clients as
diverse as Bank of America and Microsoft, Viacom and Monster
to better understand college students.
Student Monitor approaches custom research projects in two
ways: first, we check to see if the issues can be explored
through our syndicated studies; second, we offer a full range
of research methodologies and craft an approach that answers
questions in the most effective and efficient manner and, of
most importance, can work in the campus setting.
This is where our deep experience is most beneficial. Unlike
general research companies, we've lived through countless research
and marketing programs on campuses across the country, which
means that we know where the potential "potholes" and
challenges are and how to avoid them. This, we believe, is
our unique qualification for custom work and the source of
our added-value to any project.
Using Syndicated Data to Answer Custom Issues Student Monitor's
syndicated database means that we can, first check for available
insights into clients' information needs. If the issues have
not been covered in the syndicated studies, we can, based on
availability append proprietary questions to an upcoming survey.
This is a significant benefit since custom questions can then
be analyzed along with the other findings in the larger survey.
Of course, all proprietary questions and results are screened
from other syndicated clients to preserve confidentiality.
Qualitative and Quantitative Custom Research Answers If the
foregoing approaches cannot fully address an information need,
we would then turn to an exploration of other solutions. We
have access to focus group moderators who are comfortable with
young adults. Our insights into the market can be of great
help in creating a discussion guide and, along with the moderator, "proctoring" the
focus groups. We would then prepare a companion report to the
moderator's standard report. In this way, you benefit from
a third-party view on the issues as well as our point-of-view
based on our experience in the market and our access to nationally
If the project requires a quantitative approach, once again
our experience conducting nationally projectable surveys
on campus since 1987 would come into play. We offer in-person
intercepts-the most ambitious, but also the most dependable
and rich methodology-as well as telephone techniques. We
don't recommend using mail in this market. Our telephone
resources include full CATI (computer aided telephone interviewing)
services, which means that results can be obtained very quickly.
Of course, all projects are turnkey, from questionnaire design
and execution through analysis.
Recent Projects Confidentiality prevents full descriptions
of recent custom projects. However, here are capsule summaries
of a several assignments:
Pre- and post-study of the impact of a new college-oriented
ad campaign and re-positioning. Executed via in-person intercepts.
This study faced crucial time constraints, which we met,
due to the specifics of the campaign's introduction date,
a last-minute decision and execution late in the term.
Focus groups to assess reactions to a college-oriented custom
publishing program. This was a case where our in-depth analysis
supplemented the moderator's report. The result was a comprehensive
review of the program and extremely deep insights.
Custom analysis of automotive intenders. We created a special
run of our general study based on different types of vehicle
purchase plans, i.e., by timing of purchase and new-versus-used.
We then examined a range of media and consumer issues helping
create insights into the new car student market and how to
reach these students.
Custom analysis and report of student shopping patterns
and spending to help a regional real estate firm sell shopping
centers near campuses.
As you can see, we offer comprehensive syndicated and custom
services, and work hard to provide a wide variety of information
resources to meet our clients' information needs. We would
be pleased to explore your specific needs and see how Student
Monitor can help with your campus programs.